MLM Marketing Plan

No doubt if you are trying to progress on your journey to MLM success and you have been doing some training and some research then you will have discovered the importance of having a good MLM marketing plan in place.

A good MLM marketing plan is vital for many reasons. Four of the most important ones are detailed below:

• It provides you with structure and guidance.
• It helps to support effective time management.
• It actively supports you in achieving your goals.
• It gives you the ability to be able to evaluate your progress.

So you understand the importance of having a good MLM marketing plan in place but how do you go about creating one? Well you could search for basic templates that you could use to start you off, however in my experience these are never as helpful as I hope they will be. That’s because everyone has a different way of working and generally ‘one size fits all’ plans are difficult to find. Instead I recommend that you pull your own plan together, sticking some simple principles and guidelines:

Step 1

Think carefully about the marketing methods that you are going to select to focus on. If you are new to MLM marketing, I suggest that you select one method at a time with the aim of perfecting it before introducing a second method.

Step 2

Split each marketing method out in to its own MLM marketing plan. Each plan should focus purely upon the actions required for that method, where possible detailing the time involved for each action.

Step 3

Provide as much structure as possible within each marketing plan. Break all actions down in to bite size chunks. If you have a monthly action, consider what you need to do on a daily or weekly basis in order for that monthly action to be effective. For big tasks, break them down so you can see step by step, all of the actions required for you to complete the task.

Step 4

Don’t be afraid to go back to your plan and update or re-schedule as often as necessary. Especially in the early days it’s easy to underestimate the time required for certain actions or miss some important actions all together. Make all of your MLM marketing plans work in progress so that you can constantly tweak them until they are as effective as they can be.

Step 5

Pull together one overall plan that incorporates all of your MLM marketing plans. This plan is going to be the key to your time management as well as a guide to keep you on track with all of your individual plans and actions. Without this it is easy to become so consumed with one plan and one set of actions that other plans and required actions start to suffer. Allocate specific amounts of time to each plan and try your best to stick to it.

Step 6

Have scope within your plans to be able to update your progress against your actions. This is vital to being able to plan future actions and required time allocations as well as giving you the opportunity to be able to regularly track your progress against your plan.

Step 7

Before you put any plans in place you should have spent some time setting your goals. These goals should be very clear and burned in to your mind. Make sure these goals are clearly visible on your MLM marketing plans. Even if only at a subconscious level, this will help you to focus on each action with a clear understanding of how it is taking you one step closer to your goals.

As well as these steps there are some general considerations you should have when developing your marketing plans:

• Be realistic. Don’t schedule 10 hour days if you know that there is no chance of you ever working more than 5 hours. This will be completely counter-productive as you will not be able to stick to the timescales allocated and will constantly be chasing your tail and playing catch up. That’s not the most productive way to work!

• Don’t waste too much time on the cosmetics. It’s not how this plan looks that is important. After all, it’s only for your own use. As long as you are comfortable that it provides you with everything that you need then that’s enough – even if it’s not particularly pleasing on the eye.

• Organisation is key. Although it may seem like a waste of time to be planning rather than completing actions, you will complete your actions far more effectively and in a much more timely manner if you have spent some time planning your approach.

Once you have your MLM marketing plans and overall time management plan in place then do your best to stick to it. Try not to procrastinate. I know how easy it is to put the jobs that you don’t really enjoy off until tomorrow and focus on the more enjoyable ones now. To make sure you don’t do this try always to complete your least favourite tasks first. You will be pleased to have them out of the way and you can then enjoy your remaining actions without the constant nag of that task that you’re not looking forward to.

Another good approach to use whenever you need a little boost or head start is to allocate your own action hours or even go the whole hog and have an action day. It’s amazing how much you can get down in an hour if you really put your mind to it. Challenge yourself to see how many actions you can tick off your list in an hour, it can really give you a head start along with a huge sense of satisfaction when you see you list being quickly ticked off! And if you achieve than in an hour – imagine what you could achieve in a day!

So do yourself a favour and whatever you do, do not put this off until tomorrow! Start now, straight away, and pull yourself together a plan that is really going to drive the right actions required to ensure you see the best results possible!

And as always, if I can be of any help along your way, you know where I am. I’ll be happy to help!

Signing off for now! Speak soon..

Laura x

How to Write a Business or Marketing Plan

What is a business or marketing plan? Why do you need one? In a nutshell, a business and/or marketing plan is an essential mix of documents to help you create a clear picture of what your business is about, where you plan to go, and how you will get there. These plans will paint a picture in steps or form a map of your business – your goals, values, strengths, areas for development, finance and ways to market etc

When you start out you will have an idea in your mind as to how you see your business moving forward. This is a positive beginning however unless you get your thoughts and ideas on paper you will have nothing to reflect on as your business progresses. Successful business growth is about planning and this is a critical stage.

It is important to remember that your business or marketing plan is not designed to be set in stone. You will establish goals and objectives however be mindful that the growth of your business will be an evolution. Keep your options open and be fluid in your approach as you and your business learn, adapt, change and evolve.

First we’ll take a look at a business plan and what is involved.

As a start-up, keep your business and marketing plans simple.

Your business plan can include:

  • An Executive Summary: A list of the main highlights of your business.
  • A Company Description: How you started, what type of business you are i.e. sole trader/limited company, and what your plans are.
  • Your Product or Service: What are you selling? Concentrate on the key benefits for your customer.
  • A Market Analysis: Who is your market? What are your customers looking for? Who are your competitors? How will you target your audience? etc
  • Your Strategy and Implementation: Specify your responsibilities including target dates and costs. This will help you track your results.
  • A Web Plan Summary: What is the purpose of your website? What is the cost to build & maintain etc? How will you market your website?
  • Who’s Who in your Team?: How does your organization work? Roles & responsibilities? Who reports to whom?
  • Your Financial Analysis: How will you manage your expenses and costs? Include projected Profit and Loss and Cash Flow tables.

As your business develops you can always elaborate your process particularly if you apply for funding from investors or a bank.

Now onto your marketing plan. This plan involves how you will sell your product or service to your target audience. Like a business plan, your marketing plan will provide a map of your business, however with a SWOT analysis (strengths, weaknesses, opportunities and threats) you will gain a better insight into the market potential of your new business.

Your marketing plan can include:

  • A Situation Analysis: Analyse your market using a SWOT analysis (strengths, weaknesses, opportunities, and threats). Include in your analysis a current market forecast, information about your customer sector, and your market needs.
  • Your Marketing Strategy: Outline your business philosophy and values i.e. your mission statement. What are your objectives, your plan to market and how you can best position yourself?
  • A Sales Forecast: How will you create opportunities to meet your customer, track monthly sales, and follow-up with your customers? Breakdown the elements of your business i.e. sales by your product, area or market segment etc. A forecast provides a strong focus for your business.
  • An Expense Budget: How will you manage your expenses/profits? Preparing a thorough budget allows you to maintain a positive cash flow.

You will notice that there are cross over elements for both types of plan. If you choose to write both a business plan and a marketing plan you will give yourself a very powerful insight into the potential of your business, as you will create a visual representation which you can revisit and reflect on as you progress.

Business and marketing plan templates can be found online if you add “business plans” or “marketing plans” to your search engine.

5 Steps: How to Create a Marketing Plan

The marketing plan is an integral part of the future success of any marketing department. Whether it is a large corporation or a small business just starting out, the marketing plan is a detailed analysis of: the internal components of the business, the external forces exerted on the business to understand the market in which it operates, and set goals that provide direction for future marketing incentives. Marketing plans are usually conceived to offer a specific strategy of how to introduce a new product, enter new markets or to fix a current problem. The following assertion discusses how to draft a five part marketing plan. The five parts include, but are not limited to:

  1. Purpose + Mission
  2. SWOT analysis
  3. Marketing strategy objectives
  4. Strategical marketing objectives
  5. Budget analysis + implementation

Purpose + Mission Statement- The purpose of the marketing plan, while seemingly somewhat self explanatory, should be a concise statement of why this plan was drafted and allude to how the information in the plan could, or should, be used. Mission- If a new business is creating a marketing plan a mission statement may not exist and thus need to be devised. The mission statement needs to be a specific and clearly worded paragraph that embodies a stable and lucent long-term vision of the organization. A good mission statement should be able to answer such questions as: What is the business’s creed, or standard for doing business? What services does it provide? Why is the company in business? It is a strict guideline of what the business stands for, and what the business offers to its customers.

SWOT Analysis- This section of the plan analyzes is great detail the strengths, weaknesses, opportunities, and threats of, and to, the company. Strength- ex: Current Products (features, benefits, pricing, incentives) Weaknesses- ex: Current financial condition (could potentially be strength) Opportunities- ex: Target markets (mass market? Segmentation, demographics, psychographics, needs of market) Threats- ex: Competitors

Marketing Strategy and Objectives- This section is crucial to the development of the proposed services or products future. This part consists of: identifying the marketing strategy, financial objectives, and overall marketing objectives. This gives a specific direction the product will take and creates accountability in the plan so efforts and results can be measured in relation to these starting objectives.

Strategical Marketing Programs- This is typically the longest part of the plan and is deeply detailed in respect to the strategy to achieve the designated marketing objectives in part three. These programs include descriptions of: Product, Price, Promotion, and Place. Ex: Define current market, and the planned changes. Define how these changes will be accomplished, and explain why these changes must take place (use evidence of research or due to competitors).

Budget Analysis + Implementation- This final section scrutinizes the business’s financial ability to carry out its marketing plan. Defining the extent of the marketing budget will help determine the financial impact and capabilities of the projected plan. As a precursor to the actual implementation of the products or services a performance analysis presents the expected results of the plan. It is an educated estimate of the potential overall success of the plan and helps to prepare for the future. The last step in the marketing plan is to organize an implementation schedule that shows timelines and identifies those responsible for certain tasks. This keeps the marketing team involved and held responsible for timely work and effort.